Date: Sat, 8 Dec 2007 22:53:48 -0800From: ambermoore34@...: Press
Release: Women's Football Commission Annouced in Atlanta (long version)To:
WPFL-BSFREE-INFO@yahoogroups.com; allenjustallen@...






FOR IMMEDIATE RELEASE:
Contact Person: Gloria Wilson Company Name: Confetti CommunicationsTelephone
Number: 404.478.7874Email Address: gloria@...
Women’s Football Commission Announced in Atlanta
Acknowledging the past, forging the future… We’re Making History!


Atlanta, Georgia, DECEMBER 6, 2007 - Though women have been playing full-tackle
football in the United States for nearly 80 years, there has never been a
national governing body or commission like there is for men’s football. That’s
changing in 2008 with the establishment of the Women’s Football Commission (WFC)
to be headquartered in Atlanta. What has been essentially an amateur pastime
where players "pay to play" is scheduled to become a fully professional
organization, on par with its male counterpart, the National Football League™.

The new Women’s Football Commission (WFC) is currently led by Amber Moore,
founder and CEO, who is almost single-handedly leading the effort to
professionalize women’s football in the US. Moore, a serial entrepreneur who has
never played football, says she was inspired to reorganize the sport after
finding out that women actually pay the team owners to play on the team. And, of
the four disparate leagues that consist of nearly 100 teams around the country,
one even plays during a different season than the other three.

Moore, who organizes events, says she originally sought to stage a women’s
football championship game, a kind of super bowl at the end of the season,
between teams in competing leagues. "Innocently, I put forth what I thought was
a mutually beneficial proposal for the best teams in each league to compete in
the Women’s Ultimate Football Challenge. I was surprised and amazed by the angry
response I received from the owners of three the leagues. They were outraged
that I would suggest they compete with each other in a championship game." The
fourth league, owned by Brian Wiggins, agreed to participate in the championship
game.

According to Moore, the unexpected reaction from most of the league owners
motivated her to learn more about women’s football. "What I discovered was a
conglomeration of different goals, varying approaches to marketing or no
marketing, even different business models. The worse feature of women’s football
today is the fact that 99% of the players pay to play. They buy their own
uniforms, pay their own travel expenses, and often have to raise sponsorship
money for the team. I’ve been told by several players that they had to pay to
tryout for a place on the team."

To find a solution to the circumstances she uncovered, Moore studied men’s
football, the NFL and the North American Football League (NAFL), in detail. In
recruiting the men responsible for establishing the NAFL to be her advisors,
Moore discovered that two of them, JT Turner and Terry Sullivan, were founders
of the exhibition tour that became the Women’s Professional Football League in
1999. "These guys embody the history of women’s football. They paved the way and
literally, made history. The analogy," says Moore "is that women’s football in
2007 is exactly where men’s football was in 1922 when the 11 teams that had
formed the American Professional Football Association became the NFL. They made
history, and that’s exactly what we’re going to do - again - with women’s
football in 2008."

The Women’s Football Commission is modeled after both the NFL and NAFL. Players
will be offered contracts that include payment for each game, free tryouts, and
opportunities for training, insurance, and, eventually, endorsements. There will
be divisions, for which the WFC will establish standards and a code of conduct.
In conjunction with the team owners, WFC will create a season schedule for
inter-division and inter-commission games, sanction playoffs and host a
championship game like the Super Bowl™.

In preparation for officially launching the WFC next month, Moore has seated an
Advisory Board of professionals and supporters including Robert Licopoli, NAFL
president, John (JR) Turner, NAFL vice president, Terry Sullivan, NAFL vice
president, Cathy Woolard, former Atlanta City Council President, Albernel King,
37-year veteran football coach, Ashley Kane, Athletic Trainer, Emory Healthcare,
and Joeleen Akin, Athletic Director, Agnes Scott College, among others.

The WFC is accepting applications for professional women’s football team
franchises in major cities throughout the country. Moore expects that some
existing teams will purchase WFC franchises in their current home cities. Team
players from some existing teams will migrate to new WFC teams, and totally new
franchises will be established in some cities. Team players that continue to
play in the amateur/developmental leagues throughout 2008, outside the umbrella
of the WFC, will have an opportunity to be scouted for future engagements in WFC
teams. Free tryouts for the WFC franchises will be announced in February 2008.
The WFC slogan, "Acknowledging the past, forging the future… We’re Making
History," is designed to honor and recognize the women and men who have been
involved in establishing women’s football in America. The WFC acknowledges the
historical contributions of people like Catherine Masters who founded the
National Women’s Football League, John Turner, founder of WPFL, Brian Wiggins,
executive director of the Women’s Professional Football League, Angie Dickenson,
owner of the Women’s Football League, and Kezia Disney, co-owner of the
Independent Women’s Football League.

About the Women’s Football Commission

The Women’s Football Commission (WFC) is dedicated to professionalizing women’s
full-tackle football. Our vision is a governing body that establishes standards
of play and a code of conduct for team owners and players. We envision four
divisions of teams in cities throughout America and beyond that pay players to
play the sport, provide training to improve skills, and that foster healthy
competition within and between the divisions. We pay homage to our predecessors,
the women and men who have established women’s football as a viable sport in
America. As well, we support and encourage the women and men who will forge the
future of women’s football as a fully professional athletic sport.


For more information about the Women’s Football Commission, or to schedule an
interview with Amber Moore, contact Gloria Wilson, media relations
representative, at gloria@... or 404.478.7874.


____________________________________________________________________
For further information about women’s football in the past:
http://www.nytimes.com/2007/09/16/sports/baseball/16wpfl.html?_r=1&oref=slogin
http://query.nytimes.com/gst/fullpage.html?res=9D04EFDA163CF930A35751C1A9669C8B6\
3
http://query.nytimes.com/gst/fullpage.html?res=9E02E6DF1530F934A25751C1A96F95826\
0
# # #
Amber Moore
CEO
Women's Football Commission, Inc.
www.womensfootballcommission.com

"Acknowledging the past, forging the future...We're Making History"


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