Hi Pegs

I'm not sure how much experience you guys have had asking for sponsorship so
sorry if it sounds like I'm teaching you how to suck eggs.

The main thing you always need to remember is that the person/company that
you are approaching is always going to ask "what's in it for them?".
Basically there are a couple of things to think about before you go begging.
These are ...

> What sort of brand exposure will the company get - banners at meets, logo
on team uniforms, logo on all correspondence and hand outs to players, tv
time, etc. Basically who is going to know that they sponsor the sport. It
helps if thier target market matches with ours. Also worth looking at here
is radio, tv & newspaper coverage of Ultimate events. The more we can lift
the profile of the sport the more likely it is that we will get sponsorship.

> Will it generate extra business for them? This is a good one if we can
show that sponsoring us means they will get more buisiness. For example
sponsorship could include discount cards for players which will in turn mean
players will favour their store and increase business. Target sponsors in
this area would be sports stores, health stores, etc.

Anyway enough of the rambling. Here's a couple of ideas you might like to
throw into the pot.

Cosmic Corner:
These guys have shops in both Christchurch & Wellington and are well known
for their great selection of discs. Perhaps we could do some deal with them
to promote their stores amongst players if they promte Ultimate in their
stores. Maybe we could also arrange some sort of discount cards for us all.
Or even just a one off discount for new people joining to encourage them to
buy their own discs. If we could find one good outlet in each region I
think it could work well.

Lotto / Casino / Bars With Gaming Machines:
If you are not already aware of it, bars that have gaming machines must give
a certain percent of their takings to community groups. These have been a
good source of funding for various organisations over the last few years.
If you have any contacts in this area or frequent a pub with gaming machines
then ask them about this money. Some pubs allocate the funds themselves,
others seem to channel it through larger organisations such as local sports
foundations. Of course these always work best if you regularly drink in
their bars.


cheers
Andrew


-----Original Message-----
From: Andrew Pegler [mailto:Andrew.Pegler@...]
Sent: Friday, 10 May 2002 9:29 a.m.
To: upc-marketing@yahoogroups.com
Subject: [upc-marketing] [upc] UPC Sponsorship & Marketing - kicking
things off


Hi all again

Life is starting to get back to some form of normal and I have finally
been able to give some thought. I am working on a list of places people
that we can approach for Sponsorship etc.
We already have a pretty good relationship with Kathmandu and I have
spoken to them about getting every NZFDA card holder a summit card
(still working though the best way for this to happen)
I have also spoken with a friend who works for Young & Rubicam thinking
about the best of getting our sport a little better marketed (his Moms
just past away so I have put this hold for now)
Apart from this I will just be working on Finding promotional
opportunities for ultimate throughout the country and Liasing with
sponsors. (again start from the UPC guidelines)

sweet

more to come soon

pegs






To unsubscribe from this group, send an email to:
upc-marketing-unsubscribe@yahoogroups.com



Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/