Sonic Sports Association was founded by elite Hong Kong triathletes, registered coaches and sports enthusiasts. The assoication is a registered non-profit organization and an affiliate of the Hong Kong Triathlon Association. Sonic Sports aims to promote the sport of triathlon by providing training courses ranging from introductory to elite levels and by encouraging participation in both local and overseas triathlon events. The ultimate goal is to create a community where its members can improve their health, enhance their physical abilities and build friendships while enjoying the sport of triathlon.