To my understanding, the 25 mile radius is an
arbitrary mark set by the group compiling
demographics. They also set a 50 mile radius,
considering that the effective reach (my term) of the
organization.

Unlike (for example) Columbus, they noted that the Bay
Area has unique geographic features (the Bay, clogged
freeways, mountains, etc.) that limit travel in the
region. (The data presented was largely from an ESPN
poll of professional sports fans).

Knowing that so many attend from outside the San Jose
area, I think its likely that the team reaches core
soccer fans throughout the Bay Area, but has yet to
reach the more casual fans. Point being, it's less a
question of distance and more a question of level of
interest that the fans bring to the table.

In a nutshell, I'm agreeing with Darrin and saying the
Quakes marketing is ineffective...

Mike
--- Darrin Howells <casbahman@...> wrote:
> That is a really interesting point considering that,
> seemingly, everyone
> I know is from either outside, or way outside, the
> SJ area.
>
> My contention is that the team has never been well
> marketed. Assuming
> that to be true, I wonder if this simply means that
> the Quakes
> concentrated marketing to a 25 mile radius, or does
> it mean that those
> people just show up because it was easy to get
> there, they knew about it
> due to word of mouth, or some other reason.
>
> Darrin
>
> The Quakes penetrate the south bay market well
> (within
> a 25 mile radius). Outside that radius, they are
> considerably weaker. The upside to this is that if
> the Quakes penetrated the market at MLS league
> averages, they could expect to draw 19,000 to 25,000
> per game.
>
>
>





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