According to this, Lance will be cycling and doing triathlons and marathons
for this team: (note: Johann Bruyneel has not updated his twitter for 2
days so no one knows where HE stands on this one)
http://bit.ly/65JqG
RadioShack Partners With Seven-Time Tour de France Winner Lance Armstrong to
Form New Cycling Team in 2010
FORT WORTH, Texas and AUSTIN, Texas, July 23, 2009 /PRNewswire-FirstCall via
COMTEX News Network/ -- RadioShack Corporation (NYSE: RSH) is proud to
announce a partnership with seven-time Tour de France winner Lance Armstrong
to form a new American Pro-Tour cycling team. Beginning in 2010, Lance
Armstrong will compete for Team RadioShack as a cyclist, runner and
triathlete in events around the world, including the 2010 Tour de France.
Lance Armstrong returned to the world stage of professional cycling in order
to promote the efforts of the LIVESTRONG Foundation and their fight against
cancer. From the start of the 2009 season at the Tour Down Under in
Australia, Lance's return has generated significant attention and has
allowed LIVESTRONG to step up awareness, grassroots action and fundraising
in the global fight against cancer.
"This has been a great season so far - the response in the countries we've
been to has been amazing and it's clear now that this was the right choice.
Utilizing the massive media attention that the sport receives has been the
perfect vehicle to help spread the LIVESTRONG message around the world,"
said Lance Armstrong. "To be able to compete for an American team comprised
of the world's top cyclists, supported by the best coaches and staff - I
couldn't be happier to partner with RadioShack, a truly iconic American
brand," said Armstrong.
"Teaming up with RadioShack makes sense for a number of reasons. For one,
it's very appealing to me that they have a huge base of stores throughout
the U.S. and Mexico. We have an incredible opportunity to leverage
RadioShack's connection to tens of millions of people to spread the
LIVESTRONG message," said Armstrong. "Also, in cycling, the technology we
use on our bikes matters - it allows us to compete at the highest level.
It's important to me to partner with a brand that understands the role
technology plays in people's lives."
"RadioShack keeps people connected in a highly mobile world through
innovative technology from leading brands," said Lee Applbaum, RadioShack's
Chief Marketing Officer. "As one of the greatest athletes of our generation,
a father, a cancer survivor, and a tireless advocate in the fight against
cancer, Lance Armstrong understands the power of keeping people connected
and that's why we feel he's the perfect partner for our brand. "
"This is an exciting time at RadioShack," added Applbaum. "We are
re-launching our brand with a new creative platform in early August, and now
having Lance on our team - an American icon who embodies the spirit of
mobility, connectivity and philanthropy - really allows us to accelerate our
brand's evolution."
RadioShack also plans to activate their 35,000 employees and almost 6,000
stores across the country to raise awareness and funding for the fight
against cancer through the Lance Armstrong Foundation and LIVESTRONG. "We
know that cancer research and survivorship is near to the hearts of many of
our associates and customers, and together with Lance and his Foundation, we
have the power to make a meaningful difference," said Julian Day,
RadioShack's Chairman and Chief Executive Officer.
RadioShack will also sponsor the LIVESTRONG Foundation's signature
fundraising event, the LIVESTRONG Challenge Series, a 5K run/walk and
cycling ride held in four cities throughout the United States, providing
support for an ongoing, self-sustaining fundraising vehicle to raise money
for the fight against cancer.
"RadioShack's sponsorship will help spread the spirit of the LIVESTRONG
Global Cancer Campaign and fuel its efforts make cancer a global priority.
The cancer community salutes RadioShack's efforts and the investment they
are making in support of 28 million people living with this disease," said
Doug Ulman, CEO of the Lance Armstrong Foundation.
Wasserman Media Group managed the partnership process on behalf of Capital
Sports & Entertainment and Lance Armstrong.
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