ANA NICHOOLA NEWS AND REVIEWS JUNE 2009

Welcome to the first edition of the Ana Nichoola newsletter- for ladies wot
ride! We aim to send out this newsletter monthly, and possibly bi-monthly in the
summer time. You will find the ultimate women's guide to cycling in and around
London, with write-ups of past events from the women who took part, up and
coming events and product reviews. July is looking to be heaving with stuff
going on, hopefully you can take inspiration from the ladies who have
contributed to this edition and give something new a go. The world of cycling is
so large and varied it is evident that there is always something that even the
most experienced rider hasn't tried yet!

Please forward this email on to anyone you think would be interested. To join
the mailing list contact info@...

Photographer Joe Plommer revamps Ana Nichoola website, ensuring that the look is
crisp and feminine. Check out our new look at www.ananichoola.co.uk.
Photography is playing an ever-bigger part of what we do, capturing the
lifestyle and essence of female cyclists. Women ALWAYS look amazing on a bike
and Ana Nichoola are helping to demonstrate that, with an ongoing series of
photographs the "Lady Rides Archives." It is starting slowly with weekly
photographs, but the aim is to have a new inspirational picture each day. Each
photograph can be voted for and at the end of each month the winner will receive
a selection of Ana Nichoola goodies.

New Products.

Our range of exclusive Brierley bike-part jewellery has expanded and now
includes chain-link stud earrings, ball-bearing necklaces and more.

Finally our first pair of SPD heels go on sale! They are on a white and silver
pair of size 6 Faith wedge sandals. You have to ask us to fit the SPDs for you
for legal reasons. There are currently only 2 pairs in existence, so snap them
up quick if you are interested.

Sexy and intricate trouser guards made from black, red or gold lace, with
reflective piping and adjustable sizing. Starting at only £5.99.

Special Offer.

Our "Lucky saddle" floaty bamboo t-shirt is now £20.49 including postage. Make a
statement and breeze around town in this lovely top.

BikeHood hoodie launched in conjunction with Kingston-upon-Thames council.

8 teenage girls in Kingston-upon-Thames embarked on a project last October that
would encourage their peers to cycle. They decided that ugly cycle clothing was
a barrier to cycling, so they teamed up with Ana Nichoola's head designer, Anna
G, to create something that both looked good off the bike, and was practical for
cycling in. Last week we launched 300 organic cotton hoodies that feature the
iconic London skyline and a reflective river Thames! Click HERE for press
release and contact info@... to find out how to order.

The hoodies were manufactured by the wonderful Stonepark UK. A special thank you
goes to Spencer Newton for his great service and ethical guarantees.

Smithfield Nocturne Success.

The Nocturne Series returned to Smithfield for one of the biggest cycling
spectator events of the year. Ana Nichoola was involved in promoting the
first-ever women's criterium held here. Unfortunately it was held on the same
day at the Women's South

East Divisional Championships, so getting the numbers was tough. But the ladies
pulled together and we got the 30 needed in the end, ranging from pro's to hobby
racers. Many thanks to James Pope for breaking the mould and putting on the
race, the spectator feedback was amazing, so lets keep our fingers crossed for
another next year.
www.nocturneseries.com/smithfield

Croydon Fashion Festival.

"Funky new cycle clothing label wins coveted stand at Croydon Fashion Festival"

Proving that the recent interest in fashion-conscious cycle clothing is more
than a passing phase, our fledging brand, AnaNichoola, fought off stiff
competition from mainstream fashion designers to win a spot at Croydon Fashion
Festival on Sunday 21 June.

A London to Brighton story.

An Ana Nichoola customer did the infamous London to Brighton for the first time.
Click HERE to read her inspirational interview. Last year Helen didn't own a
bike, this June she rode over 50 hilly miles surrounded by thousands of people.

Flattery at the highest level.

Joanna Rowsell, World Track Champion and Olympic Gold Medallist sets-up her
website www.joannarowsell.com. She was photographed for Ana Nichoola wearing
some of our gear and even has a link to us on her website!

To read our interview with this budding and beautiful star visit "Drinks with a
world champion".

Cycling.tv interview.

Anna G was interviewed for www.cycling.tv all about Ana Nichoola, being asked
about the cycling behind the brand and an insight into some the products. She
got to sit with acclaimed cycling journalist William Fotheringham, who spoke
about his book "Fallen angel: The Passion of Fausto Coppi." The book covers the
life of the legendary rider, but also looks at the bigger picture of cycling in
war-time Italy.

The video can be watched here:
http://www.youtube.com/watch?v=kfnTFrqWHko

Talking of books and Mr. Fotheringham, it was revealed that he was in fact a
character in a rather juicier book called "Cat" by Freya North. This book is a
must-read for all female cyclists. It is about a girl who follows the Tour de
France as a journo. Check it out. It's good!

Chloe Thomas at Crystal Palace
"Meanwhile, at the palace"

We are delighted to have our hands on this lively account of one of the
country's fastest and gnarliest critieriums.

Heels on Wheels

The cycledivas in Derby put on a novel and exciting bicycle fashion show on June
16th. But cycle fashion shows are not all that they do, visit their gorgeous
blog, and support their work to spread the bike beauty movement out from London,
which includes female cycle training and personal styling! Bring it on!!

LCC SheSpoke pages.

For those of you who don't know this already the London Cycling Campaign have
just launched "SheSpoke" webpages dedicated to the female cyclist in London.
There you can find advice on buying bikes, cycle fashion, cycle training and
more.

http://www.lcc.org.uk/index.asp?PageID=1348

!!WANTED!!

We are looking for girls who can do tricks on their bikes to join a gaggle of us
for a professional photoshoot. It will take place during a whole day in the
summer at various locations in London. There will be beers and picnic and great
quality pics of yourself looking your coolest! We're looking for girls who can
wheelie, bunnyhop, skid, no hands etc. Please contact us direct if you can take
part.

UNTIL NEXT TIME...

I am off on a cycling-camping adventure for 10 days, but do email a member of
the Nichoola team for anything you like. Anything at all. Even if it's just to
say hi.

Ride lovely,

Anna Glowinski x