FOR IMMEDIATE RELEASE

AVP PRO BEACH VOLLEYBALL ANNOUNCES THE PREMIERE OF INDOOR BEACH VOLLEYBALL IN ALBANY, NY

~The AVP Pro Beach Volleyball Toyota Challenge will be hosted at the Times Union Center, Feb 13, 2007~

Albany, NEW YORK (January 19, 2007) – AVP, Inc. (OTC Bulletin Board: AVPI), a lifestyle sports entertainment company focused on professional beach volleyball, today announced a partnership with Times Union Center and Siena College that will bring the sport of beach volleyball indoors to the Times Union Center in Albany, NY.

“We are pleased to be partnering with AVP and Siena College to bring such an exciting event to the Capital Region,” said Bob Belber, General Manager of Times Union Center. “To bring beach volleyball indoors to Albany in the wintertime, along with the star power in players such as Kerri Walsh and Todd Rogers, is a unique and exciting opportunity for everyone in the area to enjoy.”

 The tournament is scheduled to take place on Tuesday, Feb 13 and will feature famed AVP stars Walsh, Rogers, Casey Jennings, Jake Gibb, Elaine Youngs as well as others.  Tickets go on sale Saturday, Jan 20 at 10:00 a.m. and are priced at $25, $20 and $15 for adults and $10 for students.  Tickets will be available at AVP.com, the center box office, select Price Chopper stores, charge by phone at 1-800-30-event or at www.timesunion.com.

 "This is an exciting event to have in the Capital Region,” said John D’Argenio, Siena College Athletic Director.  “The AVP is bringing gold medalist caliber play to the area, and some of the best professionals the sport has to offer.   Having someone the caliber of Olympic gold medalist Kerri Walsh in the playing group raises the profile of this event significantly and we’re all looking forward to some great summer fun in the middle of winter." 

 “We are thrilled to announce this new partnership enabling us to bring the pro beach volleyball indoors in Albany, NY, for the first time,” said Leonard Armato, CEO and Tour Commissioner.  “And this opportunity to bring some summer to Albany in February is a great step forward for the sport."

About the AVP, Inc.

AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide.  AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983.  Featuring more than 150 of the top American men and women competitors in the sport, AVP is set to stage 18 events throughout the United States in 2007.   In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece , winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball.  For more information, please visit www.avp.com.

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Media Contacts:

AVP- Brener Zwikel & Associates                     Times Union Center:

Kimberly Moran                                                 Erin Ragazzo

(818) 344-6195 Ext 121                                      (518) 487-2018

kimberlym@...                                       erin.ragazzo@...

Investor Contacts:                                            AVP:

AVP- Marie Dagresto                                         Meg Bruno

(323) 468-2300                                                   (310) 426-7157

avpi@...                                      mbruno@...

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Kimberly Moran Blad

Brener Zwikel & Associates, Inc. (BZA)

6901 Canby Avenue, Suite 105

Reseda, CA 91335

T 818-344-6195 Ext. 121

F 818-344-1714

kimberlym@...

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