FOR IMMEDIATE RELEASE

Cycling in the Upper Peninsula has been gaining attention nationwide,
but now the biggest weekend of racing just got better. The three day
Superior Bike Fest, in Marquette June 22-24, has become a sanctioned
event with USA Cycling, the national governing body for road racing
where licensed riders earn points.

"This means road riders can compete in the Criterium on Friday
night, the 55 or 100 mile road races on Saturday, and the added
Circuit Racing at K.I. Sawyer on Sunday," explains Superior Bike Fest
Co-Director Donn Wolf. Typically, according to Wolf, "A USAC event
is only one day long, but we're offering a whole weekend of
competition. Riders get a huge bang for their buck."

When it comes to prize money, USAC competitors will also be taking
home bigger checks. Overall winners, determined by the Omnium Points
format, can earn as much as $935.

"With the return of Naterra Land and our new sponsor Frei Chevrolet,
we're able to more than double our purse in one year from $2900 to
$8,000," adds Wolf.

"We're proud to be a part of this event," says Jeff LeMaster, Manager
for Naterra Land in Marquette, a real estate company specializing in
waterfront and recreational property. "Anytime you can be involved
connecting people with the outdoors, and specifically the beautiful
U.P., it's exciting."

Frei Chevrolet's owner, Jim Grundstrom, who also serves with Wolf as
Race Co-Director, has been involved with the Superior Bike Fest since
the beginning. "We've always been a player in this race with support
vehicles and building trail," says Grundstrom, "But not up front with
a check." Grundstrom understands how an increased purse can attract
more riders to grow the event, adding, "It's a huge feeling to give
back to the community and a fun partnership with Naterra."

All along Superior Bike Fest organizers have supported getting the
kids involved (those under 12 without training wheels race the
Criterium for free) as well as Citizen Racing for adults, but for
recreational riders who aren't aiming for prize money or medals, they
have added a new event to Saturday's agenda. "Those who want to ride
the 35 mile touring class will still have the advantage of police
support and intersection control," explains Wolf. "It's ideal for
first-timers."

Saturday's downhill event at Marquette Mountain Ski Area will be the
best of two runs. "And we're also stretching practice from one to
three hours," says Grundstrom, who has also been pushing for course
changes to the Mountain Chase cross-country mountain bike race on
Sunday.

"Mike Brunette, our course designer, is adding some sections to make
the trail more user friendly and less intimidating to the novice
riders," says Grundstrom. "But you can still count on the climbs out
of the Carp River. We don't want to take away the challenge."

Superior Bike Fest began with the Mountain Chase around Marquette
Mountain Ski area in 1995 as a fundraiser for the local Ski Patrol.
Then in 2003, after mountain bike entries hit an all-time low, road
racing was added to the weekend. As a host facility for the road
event, the Marquette YMCA also shared in the funds raised. By 2004,
the road events expanded to include the Friday night Criterium and
Superior Bike Fest became a three-day event.

"Fundraising was pretty feeble in the beginning, "says
Grundstrom. "But now, all totaled, I bet we're in the $20,000 to
$30,000 range."

For more Superior Bike Fest information go to
www.superiorbikefest.com, email superiorbikefest@... or
call 888-578-6489.