Hmmmmmmm! You are absolutely correct! If I do a search using
"Rollerblade" coupled with skate instructor, skate instruction, skate
school etc., my site doesn't show up either. If I use 'Inline" with the
above, it's there. Methinks we must go back to our websites and ensure we
have "rollerblade" in our hidden code along with everything else to ensure
folks can find us.

I have had a few calls and emails this year, but most have been referrals
or they found my website from another site (ie Rollerblade.com among others).

Sounds like we (and the IISA) need to put together an advertising blitz to
convince folks to say "inline" instead of "rollerblade"!!

Bill Hicks
IISA Certified Instructor
Member, National Skate Patrol
Red Cross First Aid/CPR/AED/Sport Safety Instructor
http://www.proskateinlineschool.com