WWE has announced that all future PPVs will include talent from all
three WWE brands. The press release below says the policy will begin
with Backlash, although No Way Out also featured talent from all
brands. The decision to do this was made back in January after
continued decline in WWE PPV numbers compared to the huge growth of
UFC PPV numbers. The buyrates for the single branded PPVs in
November and December also helped push WWE to make this decision.
[WrestlingObserver.com]

WWE(R) Pay-Per-Views To Follow WrestleMania(R) Formula

STAMFORD, Conn.--(BUSINESS WIRE)--In the spirit that has made
WrestleMania the premier brand in the pay-per-view industry, every
future World Wrestling Entertainment pay-per-views will feature
talent and storylines from all three WWE programs: -- "Monday Night
RAW®," "Friday Night SmackDown®," and "ECW®: Extreme Championship
Wrestling(TM)."

Starting with Backlash® on April 29, WWE fans will see all their
favorite Superstars on every pay-per-view. This is a change from
2005 and 2006, when only four of WWE's 16 pay-per-views featured
talent from more than one WWE brand.

"We have seen over the past two years that WWE pay-per-views have
significantly better buy rates when more than one WWE brand is
involved," said Kurt Schneider, Executive Vice President,
Marketing. "WrestleMania, with an average of one million buys per
event over the past three years, is the perfect example. This new
direction will give our fans more of what they want in every one of
our pay-per-views."

Schneider said that the tri-branded WWE pay-per-views will benefit
from promotion on all three WWE prime time programs - "Monday Night
RAW," (USA, 9/8C), "Friday Night SmackDown," (CW, 8/7C)and "ECW:
Extreme Championship Wrestling" (Tuesdays, SCI FI, 10/9C). WWE has
had the No. 1 prime time shows on USA, SCI FI, and The CW each week
in January and February among households and total viewers, compared
to programs with two or more telecasts. Throughout January and
February, WWE programs reached 15.7 million viewers in 10.8 million
households during the average week.

Additional information on World Wrestling Entertainment, Inc. (NYSE:
WWE - News), can be found at wwe.com and corporate.wwe.com. For
information on our global activities, go to
http://www.wwe.com/worldwide/.

Trademarks: All World Wrestling Entertainment, Inc. programming,
talent names, images, likenesses, slogans, wrestling moves, and
logos are the exclusive property of World Wrestling Entertainment,
Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks,
logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-
looking statements pursuant to the safe harbor provisions of the
Securities Litigation Reform Act of 1995, which are subject to
various risks and uncertainties. These risks and uncertainties
include the conditions of the markets for live events, broadcast
television, cable television, pay-per-view, Internet, feature films,
entertainment, professional sports, and licensed merchandise;
acceptance of the Company's brands, media and merchandise within
those markets; uncertainties relating to litigation; risks
associated with producing live events both domestically and
internationally; uncertainties associated with international
markets; risks relating to maintaining and renewing key agreements,
including television distribution agreements; and other risks and
factors set forth from time to time in Company filings with the
Securities and Exchange Commission. Actual results could differ
materially from those currently expected or anticipated. In addition
to these risks and uncertainties, our dividend is based on a number
of factors, including our liquidity and historical and projected
cash flow, strategic plan, our financial results and condition,
contractual and legal restrictions on the payment of dividends and
such other factors as our board of directors may consider relevant.