SCI FI CHANNEL EXTENDS ECW

New York, N.Y., August 31, 2006 - SCI FI Channel today announced it
will keep its new hit program, ECW (Extreme Championship
Wrestling®), on the network through at least the end of 2007. ECW is
produced by World Wrestling Entertainment®, the producer of the No.
1 weekly basic cable TV series, "Monday Night RAW®" on USA Network.

ECW debuted on SCI FI as a summer series in June on Tuesdays at 10
p.m. ET/PT, providing an alternative brand of wrestling suited to
fit the Channel's commitment to fuel the imagination. The program
met with immediate success, with its premiere attracting more than
1.8 million new viewers to SCI FI; 43% of the ECW's premiere
audience had not watched the SCI FI Channel during the prior 4
weeks. The debut also set a Channel record for a series premiere
attracting 1.07 million viewers 18-34, the most ever in the
demographic.

ECW has remained consistent throughout its summer run, averaging
about 2.7 million viewers and ranking as one of SCI FI's highest
rated weekly programs. It has consistently been one of the top-rated
programs in primetime on Tuesday among male teens and one of the top-
rated cable programs in households.

SCI FI Channel is a television network where "what if" is what's on.
SCI FI fuels the imagination of viewers with original series and
events, blockbuster movies and classic science fiction and fantasy
programming, as well as a dynamic Web site (www.scifi.com) and
magazine. Launched in 1992, and currently in 85 million homes, SCI
FI Channel is a network of NBC Universal, one of the world's leading
media and entertainment companies.

World Wrestling Entertainment, Inc. (NYSE: WWE), is an integrated
media and entertainment company headquartered in Stamford, Conn.,
with offices in New York City, Los Angeles, Toronto and London.
Additional information on the company can be found at wwe.com and
corporate.wwe.com.