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From Sports Business News . com 01/20/2005
Fox Soccer Channel Debuts at Midnight on February 7
Fox Sports World, will transition into the Fox Soccer Channel on
Monday, February 7, 2005. The announcement was made Tuesday by David
Sternberg, Executive Vice President and General Manager of Fox
Soccer Channel.
Fox Soccer Channel will draw more than 80% of its first-run
programming hours from world-class soccer competitions, including
the Barclays English Premier League, the English FA Cup, the UEFA
Cup, the Toyota Intercontinental Cup, World Cup qualifying matches
for the United States and England national teams, the ChampionsWorld
Series, and numerous European and Latin American national leagues.
Domestic action on the network will feature America's top
professional league, Major League Soccer, as well as matches from
the United Soccer Leagues.
"Soccer has long been the world's game and now it is increasingly
America's game as well," said Sternberg. "Participation rates and
attendance at soccer matches, including MLS games and international
exhibitions, have grown dramatically in the past decade, and the
United States national teams have excelled in both the men's and
women's FIFA World Cups. We at Fox are committed to creating the
single best place for American soccer fans, players, professional
and amateur associations and business partners to converge and share
in the phenomenal success of the sport."
Corporate sibling FOX Sports will provide viewers an exclusive first
look at the channel during the Super Bowl XXXIX Pre-Game Show, set
for Sunday, February 6 at 2:00 p.m. ET. Following the Super Bowl, at
midnight on Monday, February 7, Fox Soccer Channel will officially
unveil all-new on-air broadcast graphics, music and promotional
messages, complemented by an extensive consumer marketing campaign
in support of the transition. The first week's programming schedule
will be highlighted by a live telecast of the international friendly
between England and Holland on Wednesday, February 9, at 2:45 p.m.
Eastern time, and a full weekend slate of seven matches from the
English Premier League, the German Bundesliga, the French Ligue 1
and the Argentine Torneo de Clausura.
In connection with the transition, Fox Soccer Channel will introduce
several new programs and features, including a soccer scores ticker
and a new weekly show debuting in April called "Fox Soccer USA,"
focusing on the youth and amateur soccer scene in the United States.
Fox Soccer Channel will also continue airing its current lineup of
news and highlight programs, such as the nightly Fox Sports World
Report, Sky Sports News, Fox Football Friday and MLS Wrap. Other
global sports related to or derived from soccer, like futsal (indoor
soccer) and rugby will likewise remain part of the network's
programming mix.
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