--- In bicyclingadvocacy@yahoogroups.com, "Kimberly" wrote:
> More bicyclists equals fewer deaths?

To be more precise; the absolute number may increase, but the odds
that the average individual will be seriously injured or killed is
likely to decrease.

I thought this quote from near the end of the article was
interesting:

---begin---
Dr Rissel says transport authorities should highlight the fun,
convenience and health and environmental benefits of cycling, rather
than what he views as an undue emphasis on danger and safety
messages, which can deter cyclists:

"We should create a cycling friendly environment and accentuate
cycling's positives rather than stress negatives with 'safety
campaigns' that focus on cyclists without addressing drivers and
road conditions. Reminding people of injury rates and risks, to wear
helmets and reflective visible clothes has the unintended effect of
reinforcing fears of cycling which discourages people from cycling."
---end---

Bruce Rosar