http://www.youtube.com/watch?v=NrQjFuklUuw

"Hello, Goodbye" debuted Monday, July 9, during ESPN's telecast of the 2007
State Farm Home Run Derby Monday at 8 p.m. ...

The primary television spot captures the excitement – and sadness overseas –
surrounding Beckham's arrival in the U.S. Set to the Beatles' hit song, "Hello,
Goodbye," the spot offers the juxtaposition of contrasting images and emotions –
pensive European fans devastated by the loss of Beckham and American fans
reveling in his arrival.
"Hello, Goodbye" will be featured across ESPN media platforms – ESPN2,
ESPNEWS, ESPN Radio, ESPN.com, ESPN360.com, ESPN The Magazine, et al. Beyond
exposures on ESPN, the campaign will include a print component in a national
newspaper.






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