I sent racketlon as a business idea to Peter Jones and got this reply.

Relatively exciting?

How about a group discussion on how people foresee racketlon could work as a business..........?

-----Original message-----
From: ideas@peterjones.tv
Date: Fri, 8 Jun 2007 23:29:24 +0200
To: keith.lesser@racketlon.com
Subject: Feedback from business idea submitted to Peter Jones


Dear Keith Lesser
Thank you for taking the time to pitch your idea to me. Your idea has been rated Warm. A warm or hot rating means that your idea is being investigated further by our investment team and associates. Unfortunately, this does not guarantee investment, but if we need more details from you we will be in contact.
You may think of improving it in the following ways:
- Make sure that you know every aspect of your idea so that you can communicate it effectively and passionately to your listeners. You must convince them to be as passionate as you are about the concept.
- Your calculations and figures should be realistic, it is futile and damaging to your business to exaggerate your potential. Potential investors will look at turnover, and the time you expect to take to reach profitability.
- Figures should also include a profit statement, a balance sheet and a cash flow forecast for at least one, and more likely two to three or more years.
- Any profit must be channelled back into your business. In my time, I have seen many a business fail because of the misdirection of vital initial funds. I call these "lifestyle" businesses.
- Spend time conducting background research into your idea to ascertain whether anyone else can lay claim to it and to get to know your competitors. Fully document and evaluate all of your findings. In business, knowing your competitors and ensuring that you can provide a better service than them is vital.
A lot of people write to me saying they would like to build a business but don?t know where to start. Well a good place to go first is my personal website: www.peterjones.tv. It has been re-launched and it is now full of business tools and advice to help you bring your business concept to fruition. I have packed it with information, both about how I achieved success and also with advice to help up-and-coming entrepreneurs.
On a final note, as part of my attempt to promote entrepreneurship, I am producing a programme for ITV1 called ?Tycoon? due to air later this year. It will document my nationwide search for Britains next tycoon. The programme is due to air this summer. I hope you pick up lots of tips from it. For more information see www.itv.com/tycoon.
Thank you for taking the time to submit your idea, I would encourage you to develop a ?keep on keeping on? approach in everything you do. Take all feedback that you receive along the way as just that, feedback, and know that there is no such thing as failure. Perseverance is simply a sign of how much we believe in ourselves.
Here?s to your success!
Peter Jones
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Date: Fri, 8 Jun 2007 23:29:23 +0100 (BST)
From: ideas@...
To: keith.lesser@...
Subject: Feedback from business idea submitted to Peter Jones

Dear Keith Lesser

Thank you for taking the time to pitch your idea to me. Your idea has been rated Warm. A warm or hot rating means that your idea is being investigated further by our investment team and associates. Unfortunately, this does not guarantee investment, but if we need more details from you we will be in contact.

You may think of improving it in the following ways:

• Make sure that you know every aspect of your idea so that you can communicate it effectively and passionately to your listeners. You must convince them to be as passionate as you are about the concept.
• Your calculations and figures should be realistic, it is futile and damaging to your business to exaggerate your potential. Potential investors will look at turnover, and the time you expect to take to reach profitability.
• Figures should also include a profit statement, a balance sheet and a cash flow forecast for at least one, and more likely two to three or more years.
• Any profit must be channelled back into your business. In my time, I have seen many a business fail because of the misdirection of vital initial funds. I call these "lifestyle" businesses.
• Spend time conducting background research into your idea to ascertain whether anyone else can lay claim to it and to get to know your competitors. Fully document and evaluate all of your findings. In business, knowing your competitors and ensuring that you can provide a better service than them is vital.

A lot of people write to me saying they would like to build a business but don’t know where to start. Well a good place to go first is my personal website: www.peterjones.tv. It has been re-launched and it is now full of business tools and advice to help you bring your business concept to fruition. I have packed it with information, both about how I achieved success and also with advice to help up-and-coming entrepreneurs.

On a final note, as part of my attempt to promote entrepreneurship, I am producing a programme for ITV1 called ‘Tycoon’ due to air later this year. It will document my nationwide search for Britain’s next tycoon. The programme is due to air this summer. I hope you pick up lots of tips from it. For more information see www.itv.com/tycoon.

Thank you for taking the time to submit your idea, I would encourage you to develop a “keep on keeping on” approach in everything you do. Take all feedback that you receive along the way as just that, feedback, and know that there is no such thing as failure. Perseverance is simply a sign of how much we believe in ourselves.

Here’s to your success!

Peter Jones

______________________________________________________________________
This email has been scanned by the MessageLabs Email Security System.
For more information please visit http://www.messagelabs.com/email
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