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Many people have asked where they can purchase the LUNA Bar "minis." They were not available...until now!
FOR IMMEDIATE RELEASE
Clif Bar & Company Unveils Minis and Expands CLIF Kid™ Line
Fruit Flavors, Healthy Halloween Treat for Kids and Mini CLIF and LUNA Bars
Debut at Natural Products Expo West
BERKELEY, Calif., March 14, 2008 – Clif Bar & Company introduces an array of delicious energy and nutrition foods including Minis at Natural Products Expo (NPE) West on March 14-16, 2008. Evocative of an organic backyard, the company’s booth (#3648) also features the Clif Bar 2 Mile Challenge™. Encouraging people of all ages to embrace their natural energy and reduce their carbon footprint, the 2 Mile Challenge inspires people to use their bikes—instead of their cars—for short trips of two miles or less.
NUTRITION FOR DAILY ADVENTURES AND INDULGENCE
Created in response to
popular demand, Clif Bar & Company introduces CLIF BAR MINI Energy Bars and LUNA Minis.
CLIF® BAR MINI Energy Bars
When activities don’t require a full-size energy bar, CLIF BAR MINI Energy Bars deliver sustained energy in a small (28.4 gram), nutritionally-dense bar that fits easily into pockets, backpacks, and desks. Delicious, convenient, and organic, CLIF BAR MINI Energy Bars contain the same combination of nutritious and energizing ingredients found in full-size CLIF BARs. Available in three delicious flavors—Chocolate Chip, Chocolate Brownie and Crunchy Peanut Butter—CLIF BAR MINI Energy Bars are sold in 18-count, three flavor variety packs and will be available at select retailers in April. (SRP: $11.99 -$14.99)
LUNA® Minis
Indulgently delicious, nutritious and right-sized for purses and pockets, LUNA Minis provide bite-sized bliss to satisfy small between-meal cravings or share with friends. With only 80 calories and four grams of protein, LUNA Minis are high in folic acid and are also a good source of calcium. Available in three mouthwatering chocolate flavors—S’mores, Nutz Over Chocolate, and Caramel Nut Brownie—LUNA Minis are sold in 18-count, three-flavor variety packs and will arrive at select retailers in April. (SRP: $11.99 - $14.99)
A FEAST OF NEW FLAVORS FOR KIDS IN MOTION
CLIF Kid Organic ZBaR™ Spooky
S’mores
CLIF Kid Organic ZBaR, today’s fastest-growing energy bar for kids, adds its first Halloween seasonal flavor, Spooky S’mores. Available for a limited time in September, Spooky S’mores hits shelves just in time for an organic alternative to Halloween candies. The entire ZBar family is 95 percent organic, contains no artificial flavors, no high fructose corn syrup and no trans fat.
Also, new fruit flavors Apple Cinnamon and Blueberry join the ZBaR family of baked whole grain energy bars for kids. Slated to arrive at stores in June 2008, CLIF Kid Organic ZBaR also comes in Honey
Graham, Chocolate Brownie, Peanut Butter and Chocolate Chip. (SRP: $0.79)
CLIF Kid Organic Twisted Fruit™ Pineapple and Grape
CLIF Kid Organic Twisted Fruit unwraps two new flavors, tangy Pineapple and juicy Grape. Providing one serving of organic fruit in each real fruit rope, Twisted Fruit contains no preservatives, artificial colors or flavors, and no added sugar. In addition to Pineapple and Grape, CLIF Kid Organic Twisted Fruit is also available in four other fun-to-eat flavors: Strawberry, Sour Apple, Mixed Berry and Tropical Twist. (SRP: $0.79)
NEW RECIPEs FOR MORNING NUTRITION
LUNA
Sunrise® Blueberry Bliss and Strawberry Crumble
LUNA Sunrise, the first morning nutrition bar for women, introduces Blueberry Bliss and Strawberry Crumble. Like LUNA Sunrise’s recently debuted Apple Cinnamon flavor, these bursting-with-berry flavors feature a tantalizing fruit layer. Made with 70 percent organic ingredients, LUNA Sunrise contains nutrients essential to women’s health including protein, fiber, omega-3s and calcium—as well as heritage whole grains, such as amaranth and quinoa. LUNA Sunrise is also available in scrumptious Vanilla Almond. Consumers can find Blueberry Bliss and Strawberry Crumble at stores in June. (SRP: $1.19 - $1.29)
SIMPLE INDULGENCE
CLIF Nectar Apple Cinnamon
CLIF Nectar adds a fifth flavor, Apple Cinnamon, to its family of 100 percent organic fruit and nut bars. Appearing on shelves this summer, Apple Cinnamon is reminiscent of Mom’s homemade apple pie, with just six ingredients. With only 160 calories and no trans fats, processed sugar, soy, wheat, gluten or dairy, CLIF Nectar provides two full servings of fruit and four to seven grams of fiber in every bar—making it the perfect guilt-free snack for discerning “foodies.” (SRP: $1.49)
About Clif Bar & Company
Clif Bar & Company is a leading maker of all-natural and organic foods and drinks, including the organic certified CLIF® BAR energy bar, delivering Nutrition for Sustained
Energy®, and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product.
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