FIRST-EVER SCIENTIFIC STUDY ON THE EFFECTS OF GLOBAL WARMING ON PARK
CITY MOUNTAIN RESORT AND THE SNOW SPORTS INDUSTRY

Park City, Utah (January 2, 2006) - Powdr Corporation, Park City
Mountain Resort, and KPCW radio proudly present the first-ever
comprehensive scientific study of global warming's potential effect
on Park City Mountain Resort and the Utah snow sports industry. The
results of the $60,000 study will be presented at a town hall meeting
at 6 p.m. on Tuesday, January 9th at the Eccles Center for the
Performing Arts in Park City, Utah.

Modeled after a similar study commissioned by Aspen, Colorado,
Scientists at Stratus Consulting and the Institute of Arctic and
Alpine Research at the University of Colorado, Boulder, have
projected what the snow pack will look like at Park City Mountain
Resort in the years 2030,
2075 and beyond.

"I was shocked when I heard the results of this study for the first
time," said John Cumming, CEO of Powdr Corp. "Bottom line, if global
warming continues at its current rate, it will mean the end of snow
sports and our business as we know it. However, as the study shows,
there is still a window of opportunity for all of us to help save our
snow, but we - and our political leaders - need to take decisive
action now."

The program will commence with singer/song-writer, Kathy Mattea's
climate change presentation, based on Al Gore's hit film, An
Inconvenient Truth." Mattea was one of 50 well-known entertainers
trained by the former vice-president to speak about scientists'
findings on global warming.

Following Mattea's presentation, Brian Lazar from Stratus Consulting,
will present the results of the study, which project what wintertime
temperatures will look like month-by-month at Park City Mountain
Resort during the rest of this century. Lazar bases his conclusions
on seven different models of greenhouse gas emissions developed by
the United Nation's Intergovernmental Panel on Climate Change (IPCC).

To continue the program, snow modeling expert Mark Williams will show
what the various temperature scenarios developed by Lazar will mean
for the snowpack at Park City Mountain Resort. His findings are based
on historical data from the Resort, the NationalWeather Service's
SNOTEL site at 9,000 feet. Photos taken by Landsat Satallites were
also used to determine snow coverage at the Resort.

The program will conclude with a presentation by the head of Aspen's
City Department of Climate Change about what their town is doing to
reduce its carbon footprint. In addition, representatives from the
three area resorts, Park City Mountain Resort, Deer Valley and The
Canyons, will participate in a panel discussion to communicate their
plans to help stop the effects of global warming.

Key funding for Save Our Snow was provided by Park City Mountain
Resort, Powdr Corporation and KPCW radio. Additional funding was
provided by Deer Valley, The Canyons and the Summit County
Recreation, Parks and Arts Tax.

http://www.skiutah.com/media/press_room/release/902