As Jocketty Sends Differing Messages, Reds Fans Need Some Reality
One week Uncle Walt says payroll might have to be pared. Another week, after a widely negative fan base reaction, he tweets a far different song. In interviews with the local Cincinnati media Monday, Jocketty said:
"All of that stuff was speculation by a number of different writers," he told Mark Sheldon of Reds.com. "They see that our attendance numbers are down and that must mean our payroll will go down. We were grouped in with clubs that are reducing payroll but we're not in that position and hopefully won't be."
Uncle Walt told Ed Price of AOLFanhouse.com last week at the GM meetings: "We're going to probably have less to spend this year than we have in the past. It just depends on how [ticket] sales go this offseason."
So, which is it, Walt?
The Reds' payroll last season was $73.5 million. With the Dog Hernandez signing on Monday for $3 million, the Reds have nine players totaling $64.75 mil in 2010. They were projected to be $16 million in the red after a dismal attendance decline in 2009, but they stand to get about $9-10 mil for revenue sharing, MLB TV and Internet monies. Now take the high number--$7 million in the red. They trim 10 percent--as widely discussed in the front office--off payroll and whatcha got? The ballpark of break-even.
Somewhere between last week and this week, ownership (Bob Castellini and the minority owners) has come to some reality that the pulse of the fan base shows the Reds simply cannot afford that 10 percent cut in payroll. Uncle Walt even said Monday, when asked about possibly non-tendering arbitration-eligibles Laynce Nix and Jonny Gomes, "We're flexible."
Since when?
The Reds' fan base might accept/understand payroll sitting still from 2009. But if ownership expects season-ticket renewals and, most of all, corporate sponsorships, to remain, say, even to last year with a 10 percent payroll reduction, they are badly mistaken. Look at the Reds' blogosphere.
But Reds fans need to understand they are not getting more payroll over 2009. They're not getting a big-ticket free agent. The Reds not contenders in 2010 without more payroll unless they can stay close, get lucky, stay healthy and everything falls their way. Fans can't seem to grasp this reality. They are wanting the impossible payroll or the fleecing trade. They still don't accept the damage done by the Schott and Lindner ownerships to the farm system, which is just starting to come back to life.
Fans want a quick-fix to winning now. There is no quick-fix. There has never been a quick-fix in pro sports. Until fans show up at GABP and get behind the young, exciting talent that is trickling into the major league product, the market will remain Cincinnati, not St. Louis. If only Reds fans would see this exciting young talent--the organization's best in over 20 years--as a draw instead of waiting for results.
For the first time in years, Reds fans have something tangible they can put their hands around with Joey Votto, Jay Bruce, Johnny Cueto, Homer Bailey, Drew Stubbs, Chris Heisey, Todd Frazier, Juan Francisco, Yonder Alonso and Travis Wood.
Honest to god, I don't understand the fan-base mentality of win-first, see-ya-later.