http://www.heartzones.com/about/bios/sally_edwards.php

Sally Edwards is the "Head Heart" and the founder and CEO of Heart
Zones.

A former Master's World Record holder in the Ironman Triathlon, as
well as a World Record Holder in the Iditashoe 100-Mile Snowshoe
Race, Sally has spent the last 30+ years as a professional athlete.
She has competed in some of the hardest races on the planet,
including numerous multi-day adventure races and the Western States
100-Mile Run (which she won).

From the time she ran the 1984 Olympic Marathon Trials using her
heart rate monitor, Sally has been at the forefront of a revolution
in fitness training. Never one to trust in guesswork, Sally combined
her Master's degree in exercise physiology with her experience as a
professional athlete and created the Heart Zones Training System.

A founder of the sport of triathlon (and a Triathlon Hall of Fame
inductee), most of Sally's recent races have been performed in her
role as the National Spokeswoman for the Danskin Triathlon Series.
Sally has finished every Danskin Triathlon (as of 2005, sixteen years
worth) dead last, as the "Final Finisher," inspiring more than
100,000 other women to make it across the finish line in front of
her. The year 2004 marked her 100th last-place Danskin finish in
Denver, Colorado on July the 17th.

A prolific author of more than 20 books and 300 articles on fitness
and sports, a motivational keynote speaker, and (with a second
Master's degree in Business Administration) an entrepreneur, Sally is
committed to helping others improve their health, fitness, and finish
by listening to their hearts.

Sally lives in Sacramento, California.