Wow, check out the list of excellent promotional and educational materials we can get about Pony Club!

Maybe a couple of our club parents could target a specific horse or youth activity for a big PC outreach, using some of these goodies?

Just a thought!

Nancy

-----Forwarded Message-----
From: Mary Pierson
Sent: May 3, 2007 1:00 PM
To: Stacey Case
Cc: DCDigest , RSdigest
Subject: [rsdigest] Promotional Resources for your club or region

This is a list of materials printed at the end of the Membership Drive Guide (available on line). It tells you how/where to obtain each item, and I've added specific contact info for most. I think you will find some very good ideas from this list.

Good luck with your membership drive

Mary Pierson
USPC Communications Director

Marketing/Promotional Resources

For special events where large quantities of flyers or brochures are needed, please contact the Members Services department.

USPC Brochure: Tri-fold slick brochure giving a simple overview of Pony Club and includes a spot for your club/center contact information. Clubs/Centers may order 50 brochures per year free of charge, or more for special events. bookstore@ponyclub.org

Riding Center Brochure: Tri-fold brochure to be used by facilities with a Riding Center program to encourage clients or visitors to inquire about joining Pony Club. Centers may order 50 brochures per year free of charge. aileen@ponyclub.org

Pony Club Facts Sheet: A flyer that talks about Pony Club and what it's all about. Another great handout for public events or as part of a Prospective Member Folder! Downloadable from Web site. (forms page, under P for PR)

USPC News: Published quarterly, this is the official magazine of USPC and covers national and regional events and includes stories and other contributions from youth members. There are often overruns, which are available to be used for marketing events. Contact the Communications Department directly. shelley@ponyclub.org

Alumni Olympian List: This document lists current and former Olympians who are graduates of Pony Club. The list gives the Olympian's name, graduating club, region, rating, and the year(s) of Olympic participation and any medals won. A great little "did you know" note to share with the public! Downloadable from the Web site. (forms page, under P for PR)

Activity Sheet: Colorful double-sided sheet filled with equine related fun and games. A great handout for public events or as part of a Prospective Member Folder! Downloadable from Web site. (forms page, under P for PR)

Experience Something Special: This video was shot during the 1992 Festival and includes several spots explaining the nature of Pony Club and the short and long-term benefits of getting involved. Excellent public relations and membership drive tool. May be purchased through the Bookstore for $10. bookstore@ponyclub.org

USPC Flag: This white 3' x 5' flag displays the blue USPC logo in the center and is a great attention getter for a display booth or use in a parade or other activities. May be purchased through the Bookstore for $75. bookstore@ponyclub.org

Pony Club Press Releases: Keep your club or center in the media's eye and make your community aware of your activities. Pony Club has designed different press releases for clubs and centers to fill in the blanks and send off to their local media outlets. Downloadable from the Web site. (forms page, under P for PR)

How to Build A Display: This "how to" article will walk your club or center through designing and setting up a display to promote Pony Club. Downloadable from the Web site. Pictures are also available to be downloaded and used in the display. (forms page, under P for PR)

Promoting Pony Club: For those planning on attending a trade fair, this article covers how to invite the public into your display booth area and talk about Pony Club. Downloadable from the Web site. (forms page, under P for PR)

Parent Answer Booklet: This handy pocket sized booklet answers some of the burning questions prospective new member parents have - like cost, time involved, materials needed, etc. Downloadable from the Web site or may be purchased from the Bookstore - $2.(forms page, under P for PR) or bookstore@ponyclub.org

PowerPoint Presentation: This slide show highlights the core program offered by Pony Club and is a great way to introduce potential new members and parents to Pony Club. Available from the Membership Department by request. aileeen@ponyclub.org

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