*** Redline Retailer Duped by Bogus Buyer ***

KENT, WASHINGTON — 08/03/2006
Seattle Bike Supply has long held a strict policy
of not selling the Redline brand through big-box
or mass-marketing outlets. So it came as quite a
shock last week when they heard that Redline bikes
were spotted on the floors of Southern California
Costco stores.

Weeks prior, an SBS retailer in Southern California was
approached by a “marketing company” supposedly on
behalf of a major foreign airline to purchase 250 fully-
assembled Redline bikes to be sent overseas as premium
in the Airline’s frequent flyer program.

The supposed marketing company even supplied a copy
of the product “request” on the airline’s stationery to make
the purchase look more authentic.

SBS believes that these were the bikes that instead were
diverted to Costco. The product involved was 200 of
Redline's 20-inch “Roam” bicycles.

Because Costco is not an authorized Redline dealer,
and the SBS retailer appears to have been deceived
in releasing the bikes outside the authorized chain of
distribution, the questions remain on whether the bikes
sold at Costco are to be covered under Redline warranty.

SBS is investigating the incident, and announced that
it would put into place stronger identification requirements
to prevent a similar incident from happening again.

ACC - http://www.seattlebikesupply.com
ACCC - http://www.redlinebicycles.com

Geneb...Wenatchee,Washington-USA
All Things Northwest in BMX!
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